Scott O Hirsch: How to Structure Emails for Mobile Conversions



As Scott O Hirsch knows, the number of parties competing for your reader’s attention on mobile makes it important to structure your emails correctly. 

Hirsch knows that everything from text to white space to images will influence what a person does next. He offers the following tips to maximize your mobile conversions.

Be strong but subtle.

You don’t want to come across as too aggressive in your emails:

  • Blank spaces should be relatively prominent for mobile emails.

  • The text should be in a single column and easy to read.

  • Limit your images so as not to overwhelm your presentation.

Eliminating common errors can make a huge difference in your conversion rates. When Hirsch works with clients, he ensures their copy is clean, and images create an emotional connection with the reader. 

To learn more about Scott O Hirsch and email marketing, follow him on Twitter. 
Location: Delray Beach, FL, USA

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